Oviation
A Confident & Graceful Identity for Bridal Wear
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Client
Oviation
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Services
Mascot Logo Design, Brand Identity
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Industry
Bridal Fashion, E-commerce
The Challenge
Oviation, a bridal wear company specialising in plus-size and senior brides, needed a unique identity to reflect its mission of conveying security, confidence, and warmth. The challenge was to create a mascot logo that could embody these values and appeal to its specific niche in a way that was both approachable and elegant.
Our Strategic Solution
The Result
The final mascot-style logo provides Oviation with a warm, memorable, and highly adaptable brand mark. It successfully captures the brand's commitment to creating a comfortable and reassuring experience, giving them a unique and versatile identity that is instantly recognisable across all brand touchpoints.
“Our vision was to create a mascot that felt like a graceful and confident friend. By featuring a senior bride as the centrepiece and using a calming blue palette, we crafted an identity that speaks directly to the brand’s audience with a sense of warmth, trust, and empowerment.”