Summer Solstice
Capturing the Glow of Summer
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Client
Summer Solstice
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Services
Brand Identity, Logo Design, Packaging Design
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Industry
Beauty, Cosmetics, E-commerce
The Challenge
Summer Solstice, a new fake tan brand, needed a distinctive visual identity that could stand out on competitive retail shelves. The challenge was to capture the warm, carefree feeling of summer in a logo and bottle design that was both unique and cohesive across a varied product line.
Our Strategic Solution
The Result
The result is a vibrant and versatile brand identity that perfectly captures the essence of summer. The clever logo system and playful packaging variations give the brand a fresh and distinctive feel, ensuring it is both instantly recognisable and engaging for customers.
“Our inspiration was the complete summer experience. We integrated a wave into the main logo for the refreshing, oceanic feel, and a sun into the submark for warmth and vitality. This dual symbolism, combined with a versatile colour system, gives the brand a unique and dynamic personality”