Aura Paris
A Timeless Identity for a Modern Luxury.
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Client
Aura Paris Perfume
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Services
Brand Identity, Packaging Design, Label Design
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Industry
Luxury Goods, Perfume
The Challenge
Aura Paris, a new luxury perfume brand, required a complete and cohesive brand identity that could communicate opulence and subtle charm. The visual system needed to feel sophisticated and timeless, appealing to modern consumers with refined tastes across both packaging and digital platforms.
Our Strategic Solution
The Result
Aura Paris, a new luxury perfume brand, required a complete and cohesive brand identity that could communicate opulence and subtle charm. The visual system needed to feel sophisticated and timeless, appealing to modern consumers with refined tastes across both packaging and digital platforms.
“Our approach was to balance modernity with classic beauty. We designed a contemporary, minimalist logo that exudes understated luxury, allowing it to complement; rather than compete with the delicate floral patterns on the packaging. This harmony is key to the brand’s elegant and timeless allure.”