Summer Solstice — Capturing the Glow of Summer
Project Description
Summer Solstice is a vibrant fake tan brand seeking a distinctive logo and bottle design that reflects the warmth and light of summer. Our task was to create a visual identity that embodies the carefree, sun-kissed feeling the brand delivers, while ensuring the packaging stood out on the shelves with its own unique charm.
Desiign
The minimalist logo design cleverly incorporates two central elements: a wave symbol within the primary logo and a sun within the submark. The wave represents the refreshing, oceanic aspect of summer, while the sun evokes warmth and vitality, capturing the brand’s essence of a natural, sun-kissed glow.
The versatile design allows for playful variation in packaging, with each product featuring a unique combination of colours and elements. This ensures that while each bottle remains consistent with the brand’s identity, every package feels fresh and distinct, giving customers a sense of personalisation and variety in their tanning experience.
Inspiration
The branding for Summer Solstice draws inspiration from neutral and pastel tones, evoking the serene, breezy vibes of summer. These soft tones were chosen to reflect the natural, radiant tan the product provides, symbolising both beauty and the relaxed atmosphere of a perfect summer’s day.