Motorfix Qatar
Project Description
Motorfix Qatar is a premium provider of customised carbon fibre parts for superbikes. The brand approached us for a refreshed logo design and a custom e-commerce website to showcase and sell their products effectively, encapsulating the precision and craftsmanship of their work. Our goal was to modernise their visual identity and create a website that not only represents the brand but also delivers an excellent user experience.
Desiign
Logo Refresh
The minimalist logo design reimagines the letters “MF” from Motorfix, aligning them in a bold, streamlined arrangement that retains the essence of the original design. By stripping away distracting elements, the new logo is timeless, visually striking, and instantly recognisable, embodying the sleek nature of the brand's carbon fibre craftsmanship.
Website Design
The e-commerce website (www.motorfix.qa) was developed with superbike owners in mind. It features a responsive, user-friendly layout highlighting Motorfix’s carbon fibre products, merchandise, and accessories. The seamless design balances functionality with aesthetic appeal, ensuring a smooth shopping experience for customers while embodying the brand’s premium and dynamic vibe.
This strategic rebrand positions Motorfix Qatar as the go-to destination for superbike owners seeking premium carbon fibre products and stylish accessories.
Inspiration
The logo refresh drew inspiration from the original Motorfix design, aiming to retain its recognisability while simplifying and modernising its aesthetic. For the website, we captured the essence of Motorfix’s garage, translating the brand's energy and precision into a clean, seamless digital experience.