SK Crochet
Project Description
SK Crochet is an online business specialising in handmade crochet products. The project aimed to establish a vibrant and minimalist brand identity that reflected the brand's colourfulness and uniqueness. Deliverables included logo design, packaging solutions, and a cohesive social media aesthetic to enhance brand presence and customer engagement.
Desiign
The minimalist logo combines the initials “SK” with crochet-inspired design elements, using the vibrant Teal and Pink palette to create a modern yet playful look. The packaging design incorporates these colours alongside subtle crochet patterns, delivering a delightful unboxing experience for customers. The social media feed uses engaging visuals with consistent branding to highlight the craftsmanship and charm of SK Crochet’s products, creating an inviting and memorable online presence.
Inspiration
The vibrant colours of handmade crochet products inspire the branding. A palette of bright Teal and Pink was chosen to convey the brand's lively and cheerful personality.