Pure Radiance — Where Purity Meets Radiance
Project Description
Pure Radiance is a luxury skincare brand dedicated to promoting natural beauty through high-quality, ethically sourced ingredients. Catering to wellness-conscious individuals, the brand required a refined visual identity, including logo design, packaging, social media templates, and a website mockup, to reflect its ethos of simplicity and radiance.
Desiign
The final logo design features the text "Pure Radiance" in a clean, modern sans-serif typeface, paired with the tagline "Where Purity Meets Radiance." Combining muted peach against deep charcoal creates a visually striking yet sophisticated aesthetic. The packaging incorporates the same palette with minimalist floral patterns, tying in the brand’s ethos of natural beauty. Social media templates and website mockups reflect a cohesive, calming, and luxurious experience, ensuring consistency across all platforms.
Inspiration
The visual identity was inspired by the purity of nature and the brand’s focus on self-care. The colour palette, featuring warm blush, muted peach, and sage green, reflects natural elegance, while the branding elements celebrate the idea of harmony between luxury and simplicity.