Serenity Spa
Project Description
Serenity Spa sought to develop a cohesive brand strategy that would encapsulate their mission, vision, and unique brand voice. After defining these foundational elements, we progressed to the visual design phase, developing a refined logo and a full brand identity to express Serenity Spa's commitment to luxury, relaxation, and wellness.
Desiign
We designed a contemporary, asymmetrical logo that balances modernity with serenity. The logo's stylised shape is both distinctive and adaptable, ensuring ease of use across various applications, from business cards and packaging to digital platforms and spa products.
The chosen font, Aviano Flare by Insigne Design, adds a refined touch with its gently curved forms, lending a sense of sophistication and luxurious elegance to the spa’s name. This subtle combination of design elements results in a brand identity that feels both timeless and indulgent, perfectly reflecting the experience Serenity Spa offers.
Inspiration
The logo design draws inspiration from the calming presence of a meditating figure and the delicate beauty of orchids. These symbols represent balance, tranquillity, and natural beauty—perfectly aligning with Serenity Spa's ethos. The colour palette—Bizarre, Plantation, and Soft Peach—creates a sense of elegance and luxury, evoking a soothing and serene experience for the spa’s clientele.