Glow — Be Your Kind of Beauty
Project Description
Glow is a skincare brand dedicated to offering organic, natural products. Its focus is on empowering individuals to “be your kind of beauty.” Therefore, it needed a brand identity that reflected its commitment to purity and the beauty of nature while staying true to its philosophy of simplicity and authenticity.
Inspiration
The branding for Glow draws inspiration from earthy, natural tones, symbolising the organic and sustainable ingredients that form the heart of the brand. These tones were chosen to evoke a sense of tranquillity and connection to nature, aligning perfectly with the brand’s ethos of natural beauty.
Desiign
For the logo, we created a minimalist yet memorable design by subtly integrating a drop symbol into the letters 'G' and 'L'. This represents droplets of nature, highlighting the purity and organic essence of Glow’s products. The natural, flowing form of the logo reinforces the brand's connection to the earth, while maintaining a modern and clean aesthetic.
The packaging and collateral design follows this minimalist approach, with the drop motif elegantly carried across all elements. This cohesive design creates a seamless visual identity, ensuring that Glow’s products feel as pure and natural as the ingredients they contain, while also being visually striking and instantly recognisable.