Oviation
Project Description
Oviation is a bridal wear fashion company specialising in plus-size bridal gowns, with a focus on catering to senior brides. The brand's mission is to convey a sense of security and confidence while maintaining an approachable, warm tone. Oviation reached out to us to create a mascot logo that reflects these values, using shades of blue to evoke trust and tranquillity.
Inspiration
The logo design is inspired by the image of a senior bride, embodying both elegance and confidence. To enhance the brand's sense of security and warmth, we selected a calming colour palette featuring Hippie Blue, Nevada, and White. These colours not only convey trust but also add a modern, friendly appeal to the brand.
Desiign
We crafted a mascot-style logo featuring a senior bride as the centrepiece, which symbolises empowerment and grace. The design is minimalist and thoughtfully put together, ensuring that it is memorable and adaptable across all brand touchpoints—from business cards and packaging to social media, uniforms, and more.
The mascot’s warm and approachable character, paired with the subtle use of blue hues, reflects Oviation’s commitment to creating a comfortable and reassuring experience for senior brides. The logo's clean design ensures ease of use across various applications, making it versatile yet instantly recognisable.