Aura Paris Perfume
Project Description
Aura Paris is a luxury perfume brand that requires a cohesive and sophisticated brand identity that includes a logo, perfume label, box design, colour palette, and typography. Our goal was to develop a visual identity that reflects the brand's opulent yet subtle charm, appealing to modern, refined tastes.
Inspiration
The branding for Aura Paris is inspired by neutral tones and delicate floral patterns, symbolising elegance, femininity, and timeless beauty. This combination captures the essence of the perfume’s refined luxury while maintaining a soft, approachable aesthetic.
Desiign
We designed a contemporary logo that exudes understated luxury, aligning perfectly with the floral pattern used on the perfume box and label. The minimalist logo enhances the brand’s elegance without overpowering the delicate floral details, creating a harmonious balance between modernity and classic beauty.
The colour palette, inspired by neutral tones, complements the overall design and evokes a sense of calm and sophistication. Paired with elegant typography, the brand’s identity is crafted to reflect the premium quality and timeless allure of Aura Paris perfumes, making it both visually striking and memorable across all applications—from packaging to digital touchpoints.