SK Crochet

A Vibrant Identity for a Handmade Brand

  • Client

    SK Crochet

  • Services

    Brand Identity, Packaging Design, Social Media Aesthetic

  • Industry

    E-commerce, Handmade Goods

The Challenge

SK Crochet, an online business for handmade products, needed a professional brand identity that could capture the vibrant, unique, and cheerful personality of its creations. The challenge was to develop a cohesive system, from logo to packaging and social media; that felt both minimalist and playful, and would create a delightful and memorable customer experience.

Our Strategic Solution

The Result

The result is a vibrant and modern brand identity that perfectly reflects the cheerful nature of SK Crochet’s products. The cohesive visual system across the logo, packaging, and social media creates an inviting online presence and a delightful unboxing experience, setting the brand up for strong customer engagement and growth.

Our goal was to balance minimalism with a playful, vibrant personality. We combined the ‘SK’ initials with subtle crochet-inspired elements and a bright colour palette. This approach created a unique and modern mark that is instantly recognisable and full of charm, just like the products themselves.
— VIIDESIIGN STUDIO
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