Pianta
Crafting a Cohesive Brand Experience, One Cup at a Time
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Client
Pianta Speciality Coffee
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Services
Packaging Design, Menu Design, Social Media Assets
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Industry
Food & Beverage, Hospitality
The Challenge
Pianta, a speciality coffee cart, needed to extend its brand identity across various physical and digital touchpoints for specific events. The challenge was to create custom, culturally relevant cup designs for Winter and Qatar National Day, and to unify their menu and social media presence, all while maintaining a cohesive brand feel.
Our Strategic Solution
The Result
The result is a collection of beautifully crafted, on-brand assets that enhance the customer experience at every touchpoint. The custom cup designs celebrate local culture and seasonality, while the cohesive menus and social media templates strengthen Pianta's overall brand identity and professional appeal.
“Our approach was to thoughtfully integrate cultural elements, like Qatari heritage and Bedouin Sadu patterns, into a modern brand experience. For the menus and social templates, we used a physical bookmark motif to create a unique, tactile feel that invites customers to engage with the brand.”