Serenity Spa
A Brand Identity Rooted in Tranquility.
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Client
Serenity Spa
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Services
Brand Strategy, Brand Identity, Logo Design
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Industry
Wellness, Luxury Spa
The Challenge
Serenity Spa sought to create a powerful brand foundation, but first needed to define a cohesive brand strategy to encapsulate their mission, vision, and unique voice. Following this strategic work, the challenge was to translate these core principles into a visual identity that communicated luxury, relaxation, and wellness.
The Result
The result was a complete brand foundation, from strategy to visual execution. We delivered a refined brand identity, featuring a contemporary logo, that perfectly encapsulates the spa's ethos of balance and tranquil luxury, providing them with a versatile and timeless brand system for all their assets.
“Inspired by the calming presence of a meditating figure and the delicate beauty of an orchid, we designed a contemporary, asymmetrical logo that balances modernity with serenity. The gently curved forms of the chosen font add a final touch of sophistication, reflecting the indulgent experience the spa offers.”