MARIA's Jewellery

Crafting a Timeless & Sophisticated Brand Identity

  • Client

    Maria's Jewellery

  • Services

    Brand Strategy, Brand Identity

  • Industry

    E-commerce, Jewellery

The Challenge

Maria's Jewellery approached us with a beautiful collection of minimalist pieces but lacked a cohesive brand identity to match. They needed a sophisticated, timeless brand presence that could elevate their online store, social media, and packaging to attract a premium clientele.

Our Strategic Solution

The Result

The final brand identity provides Maria's Jewellery with a versatile and elegant system that embodies refined simplicity and luxury. The new identity has given them the confidence and the assets to build a cohesive brand experience across all customer touchpoints, successfully positioning them as a premium, trusted leader in the minimalist jewellery space.

Our vision for Maria’s Jewellery was to craft an identity that felt both timeless and modern. We focused on refined typography and a minimalist mark to convey a sense of understated luxury that could grow with the brand across digital and physical touchpoints.
— VIIDESIIGN STUDIO
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