Pure Radiance
A Luminous Brand Identity & E-commerce Experience.
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Client
Pure Radiance
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Services
Brand Strategy, Brand Identity, E-commerce Website
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Industry
Beauty & Skincare
The Challenge
In the highly saturated beauty market, launching a new skincare brand requires instant credibility. The challenge for Pure Radiance was to create a complete brand experience; from packaging to pixel that felt trustworthy, premium, and effective. The brand needed an identity that conveyed purity and a website that provided a seamless, conversion-focused path to purchase.
Our Strategic Solution
The Result
The result is a cohesive, luminous brand that feels both gentle and effective. The seamless visual language from the packaging through to the user-friendly website creates a powerful and trustworthy brand experience, positioning Pure Radiance for a successful launch in the competitive beauty space.
“For Pure Radiance, the goal was to create a sense of calm and efficacy. We used a soft, muted palette and clean typography, combined with a seamless UX, to build a digital experience that feels as pure and effective as the products themselves.”