Serenity Spa
Serenity Spa sought to establish its brand strategy, encompassing mission and vision statements and a distinct brand voice. Once the brand strategy process was established, we proceeded with visual design, comprising the logo and brand identity.
The logo design incorporates meditating figures and orchids, and the colours used - Bizarre, Plantation, and Soft Peach - project an air of luxury. The logo's modern shape is stylized and asymmetrical, making it memorable and versatile enough to be utilized across various mediums, such as business cards, websites, packaging, social media, bottles, bags, and stationary. To complement the brand name, the font used is Aviano Flare by Insigne Design, featuring subtly curved forms that convey sophistication and luxurious elegance.
